Eligibility​​

• Women Entrepreneurship: Nominees must be women entrepreneurs, at least 18 years of age at the time of nomination, who own and lead businesses incorporated in India.​​
• Business Registration: The business must be a legally registered entity in India and operational for a 03 years (as of the nomination deadline) for the SMB category and 01 years for the Startup category.​
• Conflict of Interest: Employees, affiliates, or immediate family members of the SMBConnect’s organizing committee are not eligible to apply. Nomination Process:​
• Submission: All nominations must be submitted electronically through the designated form on the Advaita Awards website.​​​
• Nomination Fee: A non-refundable nomination fee of INR 5000 applies to each nomination. This fee helps support the Advaita Awards program and ensure a smooth awards process.​​​​

Selection Process:

• Review: All nominations will be reviewed by a dedicated selection panel and jury based on pre-defined criteria. Shortlisted candidates may be contacted for further information or presentations. The Selection Committee's and Jury's decisions are final and binding.​​
• Confidentiality: As much feasible, we will treat all information submitted in the nomination application with confidentiality and SMB Connect or its association partners will not liable for the same. However, we may use anonymized data for research and promotional purposes related to the Advaita Awards program.
• Publicity: Winners of the Advaita Awards agree to participate in reasonable publicity activities related to the program, including press releases, award ceremonies, and social media promotion.​
• Right to Modify: The Advaita Awards organizers reserve the right to modify these terms and conditions at any time without prior notice. We encourage you to review these terms periodically for any updates.​